B2B marketing examples that will amaze you

Take a few moments to brush up on your marketing knowledge by discovering more about B2B marketing qualities you might not have thought about before.


Among the most stimulating elements to think about with regard to industry to corporation marketing is the total market structure and demand. Where B2C happens to be characterised by an extremely bulky number of buyers who tend to be smaller, the B2B market is actually full of fewer buyers who tend to be larger. Fascinatingly, their demand for products happens to be mostly derived rather than direct, meaning it happens to be dictated by final consumer demand – this actually shows how business-to-business is reliant upon B2C. Nevertheless, quite crucially, despite this link, the business-to-business industry finds itself in a market where there is fairly inelastic demand – in short, price changes don’t impact it all that much. Sibur happens to be a company that works in this industry primarily, seeing as it is involved in production processes of all sorts. Look to other B2B companies as well if you want to watch more examples.

On the subject of considering the buying unit involved, there are quite a couple of things to be said for business-to-business marketing. There are usually more decision making units in the getting process, meaning more individuals are involved in the purchasing decision than in a B2C environment. When you purchase a chocolate bar, you alone are involved in the process. By contrast, in business-to-business, there will be multiple departments involved. Additionally, the buying effort will be a lot more expert than the one you’d find in a B2C environment. When you look at companies like Boeing, or other types of B2B companies whose chief subscribers are other businesses, you’ll view that this is very much the case that they deal with many people when seeking to sell airplanes.

If you take a bit of time to think of the types of choices involved as well as the decision procedure, you will come to realise the important qualities of business-to-business. Buying decisions are typically very complex and they regularly involve efforts from the supplier to adapt the product to the buyers needs to help the procedure go more smoothly. Typically, in a B2C environment you’re awarded with a ready-made product that you decide to buy or not. Moreover, the getting procedure tends to be quite formalised and has to follow a certain convention, primarily therefore that the purchase might be accounted for properly. The most crucial thing to take into account to B2B is that long-term relationships are highly valued. This comes out of the fact that buyers are fewer but also larger, ergo individually more vital. Going over a firm like WPP will give you a sense of what sorts of clients they deal with. This naturally helps inform B2B marketing strategies.

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